Empowering Elders, Enriching Lives, Connecting Generations
Transforming the lives of Elders and Caregivers through cultural creation and e-learning.
About Aupa: What We Do
Aupa is a pioneering enterprise dedicated to transforming the lives and work of elders and caregivers through cultural creation and e-learning.
We provide inspiring, easy-to-follow video tutorials and guided tools for cultural activities, empowering seniors to become protagonists in their own stories and fostering well-being through learning, creating, and sharing.
Our mission extends to honoring caregivers by equipping them with innovative tools that make their vital work more fulfilling and meaningful, promoting a human-centered model of care.
Cognitive Stimulation
Engaging activities that promote mental acuity and prevent cognitive decline.
Social Connection
Building meaningful relationships and combating isolation through shared experiences.
Creative Expression
Empowering elders to express themselves through various artistic and cultural mediums.
Addressing Critical Needs in Elder Care
The global elderly care sector faces significant challenges, but also immense opportunities. Aupa is here to bridge that gap.
- •Isolation and loneliness
- •Lack of meaningful activities
- •Low self-esteem and sense of purpose
- •Mental and physical decline
- •Limited opportunities for creative expression
- •Customized, engaging cultural activities
- •Video tutorials that turn elders into creators
- •Opportunities to showcase talents and memories
- •Participation in lively, meaningful experiences
- •Platform to share stories and connect with others
Transforming Elder Lives
Our platform empowers elders to become creators and storytellers, fostering a sense of purpose and connection that enhances overall well-being and cognitive health.
"Aupa is not just a service; it's a movement to redefine aging as a vital and meaningful stage of life."
How Aupa Works: Our Core Experiences
Aupa is built around three core experiences that drive creativity, connection, and well-being: Learn, Create, and Share.
Inspire, Learn, Grow
Access inspiring, easy-to-follow video workshops with an active aging perspective. Our customized education platform allows:
- 1
Elders to Learn from Elders
Share wisdom and skills across the senior community.
- 2
Caregivers to Learn from Caregivers
Access best practices and innovative care models.
- 3
Families to Learn from Families
Connect and engage through shared activities.
Creative Engagement in Care Centers
Theater Performances
Created and performed by elders, based on their life stories and imagination.
Short Films & Video Clips
Radio-Style Programs
Collaborative Projects
These cultural creations are then shared in film screenings, senior parties, and on nursing home TVs, transforming these institutions into vibrant spaces of meaning, not just care.
The Silver Economy: Why Now is the Key Moment
The global elderly care sector is experiencing rapid, immense, and sustained growth, driven by the aging baby boomer generation and rising life expectancy.
Market Growth
Global market by 2029
The global elder care market is projected to reach $2.6 trillion by 2029, growing at a CAGR of 8.1%.
Demographic Shift
US consumer spending growth by 2030
By 2030, the 55-plus population will have been responsible for 50% of US consumer spending growth since 2008.
Global Opportunity
Spanish seniors in 20 years
In Spain alone, 9 million people are over 65 today, expected to reach 15 million in 20 years.
Insights from Joseph Coughlin, Founder of MIT Age/Lab
"By 2030, the Boston Consulting Group estimates that the 55-plus population will have been responsible for 50 percent of the US consumer spending growth since 2008, 67 percent of that of Japan, and 86 percent of that of Germany. It's no exaggeration to say that the world's most advanced economies will soon revolve around the needs, wants, and whims of grandparents.
He also highlights that traditional geriatric technology often focuses only on basic needs, neglecting "the desire for human connection, personal or professional ambition, contemplation, and yes, fun."Aupa fills this crucial gap, bringing vitality and meaning back to elder care.
Our Business Model & Investment Opportunity
Aupa is poised for rapid growth, leveraging technology, strategic partnerships, and a passionate team to revolutionize cultural engagement and well-being for the elderly worldwide.
Target Audiences & Monetization
B2BBusiness to Business
- •Nursing Homes
- •Professional Caregivers
- •Public Sector (Municipalities, City Councils)
Subscriptions (annual/monthly) based on user numbers and facility size.
B2CBusiness to Consumer
- •Elderly Individuals
- •Family & Friends
Monthly subscriptions for full platform access.
NGONon-Profit
- •Collaborations with NGOs dedicated to elder care.
SPOSponsorships
- •Silver Economy companies sponsoring events and competitions.
Financial Highlights & Investment Needs
Funding Target
Total raise across rounds
Current Round
Seed funding
Projected Annual Recurring Revenue
$72.7 million by 2030
Path to Profitability
Aiming for profitability within 3.5 years
Investor Return
Our preliminary DCF valuation shows that a 15%-25% stake offers a very attractive return
Why Invest in Aupa?
Large & Growing Market
Tapping into the rapidly expanding global senior care market.
Experienced Team
A passionate leadership team deeply rooted in elder care and technology.
Scalable Model
Strong potential for rapid expansion into multiple markets globally.
Innovative Solution
Addressing a critical, underserved need for cultural engagement.
Meet Our Leadership Team
We are led by a diverse team of experts with a proven track record in cultural innovation, technology, and business development.
Marco Canale
CEO
Creator of "The Speed of Light" project, spent ten years developing cultural projects with elders globally, leading artistic, operational, and executive roles.
Marcos Detry
Leading Advisor
IT Engineer, Co-Founder & CTO of Moova (digital logistics) and ec-europe (human health market communication products).
Tomás Heguy
CFO
Stanford MBA, 20+ years in finance, tech, and high-growth startups, with executive roles in fundraising and digital transformation across Europe, US, and LatAm.
Matías Saá Benvenuto
CMO
Growth-focused marketing leader with 10+ years scaling brands and driving customer acquisition for global companies like Uber and American Express.
Join Our Growing Team
We're always looking for passionate individuals who share our vision of transforming elder care through cultural innovation and technology.
Join Us in Transforming Elder Care
Aupa is not just a platform; it's a movement to redefine aging as a vital and meaningful stage of life. We allow love and hope to prevail over fears, driving active aging around the world.
Contact Information
Phone
+5491136316088Location
Global operations with a focus on Spain and Latin America